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“We used to discover we were undercut days after it happened. Now we know before breakfast.”

— Senior Pricing Analyst on using PriceEye

Introduction

In today’s airline industry, pricing is no longer a set-it-and-forget-it operation. Competitors change fares rapidly. Demand fluctuates. And airline teams need real-time visibility into how their products are performing in the marketplace.

PriceEye is designed to solve exactly that challenge. It enables airline pricing and revenue management professionals to monitor, analyze, and respond to market movements with confidence and speed.

Why Market Monitoring Matters

Airline fares don’t exist in a vacuum. Every fare you publish is part of a dynamic marketplace that includes:

Direct competitors adjusting their fare ladders
New carriers entering or exiting markets
Fare rule changes impacting perceived value
Demand shocks or seasonal booking shifts

Without a system like PriceEye, monitoring all of this across hundreds of routes and thousands of fares would be manual, slow, and error-prone.

What PriceEye Tracks

PriceEye collects and visualizes competitive fare data across your defined markets and segments. Key metrics include:

Fare amounts by carrier and fare basis
Fare rule components (e.g., refundability, advance purchase)
Historical price trends over time
Detected anomalies or rule mismatches
Fare movement alerts across your monitored markets

This helps teams move from passive tracking to proactive pricing strategy.

Common Use Cases

1. Detecting Undercuts in Key Markets

If a competitor drops their lowest fare on a core route, PriceEye immediately flags the change and shows how the fare ladder shifted. You can compare the fare basis, rule set, and restrictions to evaluate the threat—and respond if needed.

2. Monitoring Fare Rule Strategies

Maybe a competitor introduces a cheaper fare with very restrictive conditions. PriceEye shows you the rule components so you can determine whether to match price—or highlight your more flexible product.

3. Investigating Booking Drops

If a flight is underperforming, PriceEye helps you determine whether a competitor move might be siphoning demand—even if their fare hasn’t changed visibly.

4. Tracking Market Trends

Over time, PriceEye can visualize how your pricing position has shifted relative to key competitors. You can use this data to refine fare structures, product strategies, and promotional timing.

How It Works with Pricing Teams

How It Supports RM and Forecasting

Revenue Management teams use PriceEye to:

Check if demand dips are tied to external fare moves
Correlate booking curve deviations with competitor actions
Support availability changes based on competitive context

For example, if bookings slow down unexpectedly, RM may discover that a competitor quietly filed a new fare with a 3-day advance purchase window. That data from PriceEye fills in the picture.

Automation + Human Judgment

While PriceEye is designed to surface data automatically, it’s meant to complement—not replace—analyst intuition. You still make the final call on whether to:

Match a fare
Hold pricing position
Highlight rule advantages
Request pricing or availability changes internally

PriceEye just ensures you never make that call without context.

Conclusion

In modern airline pricing, speed and visibility are everything. PriceEye empowers airline teams to react faster, respond smarter, and make better pricing decisions grounded in real-time market data.

From detecting competitive undercuts to diagnosing booking slowdowns, PriceEye is the extra set of eyes you need in a constantly moving landscape.

Next, we’ll follow a fare from beginning to end—across pricing, RM, filing, and sale—in The Life of a Fare: From Strategy to Booking.

Using PriceEye to Track and React to Market Movements